Business Card for: 11

Business card I designed for “11″, two apparel stores located near Modena, Italy. As the shops have the same name and same style, they are like twins. And so is 11, a twin-number.
Therefore, I decided to play with the traditional optical illusion of the card spinning around a cord. On one side of the card is printed one serif “1″ and the address of one shop, on the other side another “1″ (sans-serif), with the other address.
The card becomes advertising and game at the same time!


One-colour offset printing on two coupled 50×80mm uncoated pieces of paper, both 200 g/m²


Designed by: Carlo Gibertini ( Onthetable Studio, Modena, IT)

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