Business Card for: Architectural Precast
Architectural Precast Ornaments is a fledging start up concrete company and they needed a simple and cost effective marketing piece to stand out. I was told that the construction industry still very much holds onto business cards and to design one that would stand out from the pack, but not make APO feel too pretentious.
The inspiration was the concrete itself. I wanted the card to feel tactical, but smooth at the same time. Clean, but dark. All these things resonate concrete to me.
It was printed in Overland Park, KS at Tangent Press.
It was printed on 110lb cougar w/ a slight debossment on the front w/ a subtle varnish in the debossed type to make it pop more.
It cost about $350 to produce 1000.