Business Card for: Bentply
Bentply is a well established London business specialising in desirable, vintage bent plywood furniture by designers such as Alvar Aalto, Gerald Summers and Marcel Breuer.
Having moved to new premises there was a need to refresh the image, and the specific requirement of a new business card. The store only deals in original examples of bent ply furniture which are rare and expensive, the card needed to reflect this.
Gerald Summers’ iconic 1934 armchair design – formed from a single sheet of bent plywood – leant itself well to a business/promotional card that could be transformed into a memorable representation of “Bentply”.
To achieve thickness and strength without card’s customary rigidity, it was letterpress printed on three laminated, lightweight layers, (Cordenons Flora Tabacco 240gsm X 3), echoing the construction and properties of plywood.