Business Card for: Cerdelli
Cerdelli young is an italian chain of shops focused on streetwear. The card concept followed the brand’s guidelines targeted on the super-young teen public. The style is minimal in both form and content, the aim was to ease the reading even with the use of an handwriting font: Kneweave.
The ispiration for this work came all the way from the teenager’s world: the use of the hashtag, the bright colors and the text with his marker pen look is a reference to the graffiti world.
The card were printed on white uncoated paper, with a cost of 0.25€ each. The grammage is pretty high, 700gr/mq. We wanted to obtain a nice sensation of thickness on the hand.