Business Card for: Dev.P
When I started with the idea of the card. I had two things in mind, one it should be SIMPLE, and second it should connect to the heart. My website name had already been decided by then ( http://cam-dev.in ), so I decided that my card will be a camera, a simple camera. So the first criteria got fulfilled, now the next task was to make it connect.
My 2year old nephew had a role to play in this, he had this nice toy camera and when I would go to my sisters place, he would relate to me with the camera. Whenever he saw that I was carrying a bag he would say khichik-khichik (click-click, his term for the camera) and try to see me through the viewfinder … so the idea was a simple camera with a viewfinder to see the world. So the front of my card was cam with dev written on it. (which made it relate to my website cam-dev). And while reading the contact information you could see the world through the viewfinder.
I designed the first draft in Adobe Photoshop (A mistake, as I am not really a design expert), then I was asked to convert it to vector format by the PrintXpress people.
My first design had a simple ring to denote the lens. It got reviewed by few of my friends and then I got it printed. It did not look like a lens and the card looked too empty. Also I had chosen 40% black for the contact details, which looked very light after print and it was not legible. So the card design was updated with a lens glare and color change for the contact details. I decided to go for the thickest sheet possible(280gsm ivory) , so that the card was more durable. Also the person at PrintXpress was quite helpful in doing the selection.
In between I had got 200 cards printed in Mumbai, hoping to distribute them when I went to Kingfisher Calendar Launch party. But I just gave 5 cards. So I decided that I will get the rest punched too. When I was collecting the cards from PrintXpress, then one gentleman asked me if he could have one for his collection. And I happily agreed.