Business Card for: Jauretsi Saizarbitoria
Jauretsi approached me to design a business card that would be both original and intriguing. She is a multi-talented artist (journalism, film-making, photography, djying) so we couldn’t present a single theme, and we don’t want to do something overloaded. So we decided to simplify as much as possible information and I presented a pared-down sketch with a single abstract form, taking advantage of the printing process.
Finally, my approach to design is guided by the aim to do something timeless.
For this design I was inspired by work of Piet Mondrian, his work on the forms and proportions. By the way, the reflecting surface and margins are based on the golden ratio.
The typeface that we choosed is Caslon. As the design is very modern, we wanted to balance this feeling with an elegant serif typeface. I believe that a neutral font just like Helvetica would have made the design without spirit and too sleek.
Print production was very important for this project but I knew that my usual partner would do an excellent job. As usual, Simon from A14 Print Finishing Nottingham understands our needs and the result is perfect in term of quality.
Design was hot foil stamped on GF Smith’s 350gsm Colorplan in its ’smooth’ version.
If my memory serves me correctly, production costs was about $500.