Business Card for: Jbeans
I presented the JBeans logo for a competition that I didn’t win, then the idea of the business card came to me and I decided to make this prototype despite all.
In case you’re still interested here is something more about it.
The logo concept:
The logo is designed for Jbeans, a Norwegian coffee shop and it aims at being simple and immediate.
The image evokes the idea of the popular beverage and its characteristic aroma.
Another key concept is the idea of variety, which is conveyed by the different shades of brown that stress the wide selection the coffee shop offers, enabling the true connoisseur to choose his favourite blend of coffee.
The business card concept:
From the idea of variety springs the business card concept. The logo itself gives the costumer an idea of “power of choice”, so why not playing more with that?
Creating this kind of interactivity through the wheel was a way to underline it.
then thew slogan was born on its own!