Business Card for: Karate Club

TITLE:
BROKEN BUSINESS CARD BREAKS CLUTTER

CHALLENGE:
Karate came to Indonesia in 1964. Today the Federasi Olahraga Karate-Do Indonesia (FORKI ) and (INKADO) include a staggering number of dojos and senseis. Given their limited resources, our client was finding it impossible to stand apart.

STRATEGY:
Their calling card - a business card that has just suffered a killer karate chop, turned out to be the simplest, most effective solution.

RESULT:
The amusing and unique business card smashed through the competition and served as an effective, direct piece of advertising that literally helped break clutter in the crowded arena.

It printed on “curious particles/fancy paper, 120g double layer with BOPP plastic plain 100g”, the paper have a rough texture like bricks. Printed in local printer company called Indonesia printer.

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