Business Card for: KIMAERA

http://be.net/yasminhakki

The architect requested I create a card where the first impression would be on texture and design. He wanted the contact information to be secondary and not so visible initially which with time and use of the card is later revealed.
During the day when you tilt the card in a light source the contact info becomes legible, as does the Kimaera logo shine through the card. Since the card is designed out of Chamois leather, people are usually pleased to touch the card. With time it gathers dust and dirt from construction sites and the information starts to become vivid; Hence the architect’s slogan ‘perceive beyond your vision’.

 

The paper was a Chamois white on one side and paper on the other.
The problem I faced was the side of the logo print rather than the chamois, its because the type of paper was so flexible and the chamois was very rough in the machine so we couldn’t use more than two colours, otherwise there was a huge moire effect. We had to mix our own pantone colour and that made each cards print slightly varied in the shade of that pale emerald. Other than that the latter side was easy, hot stamping white on the chamois with one colour black print.


Designed by: Yasmin Hakki-Abidi http://be.net/yasminhakki

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