Business Card for: Mari Pettersson
As a fresh newcomer in freelancing, I wanted to approach some creative directors by delivering them a small poly-wrapped meat tray containing ‘a fresh brain’ = my business card. The label was personalized for each person. Number under the barcode is my phone number. On this entry the name is not a real person.
I bought a 100-pack of meat trays straight from importer (NZ$6), some Glad wrap (about NZ$4), a 20-pack of LC14 self-adhesive labels (NZ$20), printed them 14-up on my dinky but highly useful Brother DCP-115C bubblejet printer/scanner and slapped the packs together over one night (darn wrap, very tricky material!!). I sussed out the optimal order of the agencies agencies and planned out the route so that I was able to deliver them all in 2.5 hours at a rapid walking pace. Thank goodness the gods were favourable – the sun was shining all the way
So all in all, it was a very cheap self-promotional exercise.