Business Card for: Motive

During my time as Art Director at Motive, I was asked to redesign the agency’s business cards. When I was told “Don’t worry about the budget,” an evil grin started to form on my face. I decided to keep the design clean and to play with the materials. The cards are letterpressed with 3 metallic foils on the velvetty Curious Touche paper. With the black foil on black paper, the Motive logo is hidden until it hits the right light… a nice little surprise.

 

I wanted to design a card that when it was handed to someone, they would actually stop what they were doing and take the time to inspect the card. Feel it. Keep it. Show it to others. So many of us get business cards that are simply thrown away. I wanted this one to stick around.

 

This card was letterpressed by the incredible craftsmen over at Foils + Dies (http://www.vintagepressworks.com)

 

The cards are letterpressed with 3 metallic foils on the velvetty Curious Touche paper.

 

Designed by: Geoff Allen http://www.funisok.com/
Designed for: Motive http://www.thinkmotive.com/


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