Business Card for: Mr. Chaiya Mahapab
How could we create a name card that instantly communicates Mr.Mahapab’s profession and becomes a talking point amongst his colleagues, peers and professionals in the Thai Football League.
Describe the brief from the client:
To create a distinctive name card for Mr.Chaiya Mahapab (Referee for the year - Thailand Premier League 2009), a FIFA Referee and Football Associate of Thailand Referee.
Description of how you arrived at the final design:
We looked at all imagery of football and finally concluded that the simplest communication for referees was something they used in their 90 minutes on the field - the yellow and red cards.
Indication of how successful the outcome was in the market:
The name card became well recognised and a collectors item amongst football fans.