Business Card for: Myung Dong Optician’s

Background:
A tiny optician’s has been launched in a traditional market in Jeju, South Korea. The main target of this market is middle-aged men and women between 50~70 years old and the elderly.

 

Drawbacks:
1. The advertiser’s limited budget.
2. The elders in the area do not acknowledge their eyesight and they are accustomed to their poor vision. A specialized optometry is urgently needed.

 

Mission:
1. Let them experience themselves the visional discomfort with minimum budget.
2. Let them recognize ‘Myung dong optician’s=For those with low vision’

 

Ideas:
Self-optometry business card; Create a card that examines people’s eyesight. Just reach out your hand and the business card converts to an eyesight chart.

 

Results:
1. Printed 500 ‘cards’ with only 30.000 Korean won.
2. Delivered 500 ‘cards’ to the surrouding business district, including the traditional market in Jeju, and 99.9% of residents particiated.
3. The majority of the clients recognized ‘Myungdong optician’s’. Also after the card advertisement, over 90% of the residents visited the optician’s in a mere month.


Designed by: Black Pearl Creative, Seoul, South Korea

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