Business Card for: Proform

The objective when branding was to reposition Proform as a market leader in the moulding industry. The logotype and resulting custom typeface were developed so to directly represent the industry while also reflecting a modern, adaptive company. These concepts were carried through to their collateral with the introduction of blind embossing techniques. The business cards were also printed with a rounded corner to reference the rounded forms in the identity.

Proform is a Australian owned company with extensive experience in the Rotational Moulding sector. The action of forming shapes and creating moulds inspired the creation of a custom typeface, identity and secondary graphics.

Printed at RA Printing Melbourne
Paper stock - 400gsm Heaven 42