Business Card for: S.O Tinn
The brief was to design a logo and a set of business cards for branding purposes for Svein Olufsen. (And also design a set of simple “envelope” packaging for his blades.) He wanted the logo to represent his three unified hobbies; Blacksmithing, knife making and knife collecting.
The logo was made to symbolically unite all of his three hobbies and give a feel of tradition, while also mixing the organic and non-organic processes involved in making a knife.
The S.O Tinn underneath the logo is his initials, Svein Olufsen, and his home county Tinn – which is the known way for blacksmiths to mark and brand their products.
Both the business cards and knife-envelopes were printed on 300g “Curious Metallic Metal, Ice Gold” paper, which gives the grey colour a subtle but life like metallic shine when viewed underneath light.