Business Card for: Squashies Gym and Fitness

Brief / concept:


Squashies Gym and Fitness, a mecca for bodybuilding and fitness enthusiasts for over two decades. We live in an era where gym and fitness is now considered a lifestyle - or better yet, a way of life for some. Having established its grounds in 1981, its ‘old school’ reputation has played a major role in its stance within the bodybuilding industry. After two long decades of being the industry leaders in gym and fitness, it was clear that a growing trend of local gyms had arisen to the playing field. In maintaining its stance within their business market position, it was vital that a total rebrand and marketing of the business was undergone in the hopes of attracting and increasing it’s existing clientele.


In effectively executing this campaign, it was important that the culture was revamped with the underling-marketing concept of being a part of the ‘gym and fitness revolution.’ Strong typography and illustration were pushed forward in effectively sending out the message.



About the card:


The concept being ‘Old school gym meets contemporary fitness’ it was fundamental in delivering the branding through both print and digital collateral. The business cards are printed on 350gsm craft paper stock.



Production cost:


$270 AUD - per 2000

Designed by: Korolos Ibrahim

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