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Business Card for: Steven Whiteley
Steven Whitely is an upstart builder in Philadelphia, PA who wanted to compete with the “big guys”. To do that, he needed a business card that would be unique, memorable, and also indicative of the creativity and attention to detail he provides on a daily basis.
The business card needed to be simple, rugged, and “useful”, so we simply illustrated the dimensions of the business card itself at 100% scale. Then we added the email address ‘measure-thrice’ one more than old construction adage ‘measure twice, cut once’. We also had the cards letter-pressed onto card stock to further reflect Steven’s obsession with quality.
Designed by: Erich Hartmann http://erichhartmann.net
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February 3, 2010
If the ruler are more subtle.
Still like it. I would go for a bit bolder on the name.