Business Card for: Suderman photography
“The intention with this card is to weed out the clients who aren’t willing to take a risk. The kinds of people who have a weak sense of humour and would be unimpressed by this silly image are exactly the type of people who aren’t fun to work for. I’m not relying on photography to pay the bills, so I can afford to pick and choose my clients.
The card is based off of a self portrait. That’s me against a white wall with a single shoot-through umbrella lighting me up close. I then morphed and liquefied the image in photoshop, of course.”