Business Card for: The Lucas Group

Absolutely, that would be fantastic! Thank you for choosing my work! I’m assuming out of the three business cards you are talking about the first one pictured in the project? Yellow with ‘THE LUCAS GROUP’ behind the graphic of the arms?

Here are a couple of details about it:

- Larger in size than your typical business card at 85 x 65mm and printed on a 300gsm watercolour stock for texture and pleasurable tactile sensations. It won’t bend or crease in your wallet due to the strength of the stock.
- Inspired by the notion of ‘anti-design’ with the logo featured behind the graphic as the client prides themselves on being ‘the death of fine dining’ as their restaurant atmosphere is casual and intimate. The colour palette is minimal and striking to reflect the attitude and stability of The Lucas Group, as they’ve been around for 20 years. The reverse side of the card is simple and spacious, utilising white space to create a contrast between the two sides, making the contact details very legible and easy to locate.
- Printed at Classic Colour Copying ( in Melbourne, Victoria.

Designed by: Danielle Fritz

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