Business Card for: Tom Harris
It is a freelance piece for a local DJ, as part of a branding brief. He likes to be different and to not stick to a certain genre; if it’s good it gets played. I tried to mimic this by creating the bespoke experimental logo-type, not sticking to any classic genres and just having fun with the letter forms. In terms of the card designs, they had to be designed to incorporate their likely distribution location - a dark nightclub environment, and as such had to have highly contrasting colours, the dark background contrasted by the bright colours allowing for legibility in darker conditions.