Business Card for: Vertical Challenge

The card needed to convey the unusual combination of “programmer” and “rock-climber”, so I used a mono-spaced typeface typically associated with coding, and a custom die-cut to represent a vertical rock face. The die-cut adds dimensionality and a tactile quality to the design, both of which are related to the act of rock-climbing.

Designed by: Celia Chung

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